“You are lookin’ fine…class of IC ’09.” “It’s our time…IC ’09.” “Kiss my behind…we are IC ’09.” Really? Are these honestly the best slogans our senior class could come up with? These. Slogans. Don’t. Mean. Anything. It’s obvious these slogans were chosen on the sole basis that they rhymed with “’09.” The Park School has a major (or two) devoted to coming up with marketing ideas – t-shirts, slogans, commercials, radio ads – and the class officers came up with these slogans.
Before everyone gets offended here let’s acknowledge the fact that creating a t-shirt that best describes our class, and makes everyone happy is impossible. It’s true these officers were elected as our representatives, but the fact still remains; did they have to go with rhyming? It seems so sophomoric when something senioric would be so more appropriate.
Let’s deconstruct one of these slogans. “You are looking fine…class of IC ’09.” The “class of IC ’09” is obviously referring to those students graduating from this college in May ’09. The mention of “IC” and “’09” is sufficient enough to explain the meaning behind it. The real problem with this shirt is “You are lookin’ fine.” First of all, who decided to not contract “you” and “are”? Considering the shirts are supposed to speak on behalf of a group of fairly young people, “you are” is far too stiff of language. And why omit the “g” off the end of “lookin'” It comes across as a poor attempt to rectify the awkwardly stiff first two words and reconnect to us twenty-somethings.
Second, the slogan is exceptionally vague. What exactly does “you are lookin’ fine” refer to? Are the ’09 students a class of beautiful people? Or is it a reference to the great economic/social position we are in? Considering the economics of our country, the latter can’t be true. If it is a reference to our good looks, that’s a shallow and vain slogan to promote. And don’t forget they’re ripping off the AC/DC logo for this shirt. These shirts are not rocking and no one is going to salute us for them.
Bottom line, the senior class officers were trying to hard to be cool. It happens, and senior week and all the rest of our fundraisers are going to be a blast. Maybe the junior class could pay attention to this: leave one shirt plain, Please “IC 10” not again.